Digital Creative, Designer and Future Lions Winner
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RENAULT

 

RENAULT LUMIÈRE

Entry to the #renaultbyberghs competition during 2015 in collaboration with Berghs School of Communication and Renault.

Award: Second runner up. 

 

Brief: 
to develop a special edition of the Renault Clio with a close connection to Renault's brand value "Passion for life". The objective of the launch was to reinforce Clio brand image and attractiveness, broaden the target group (35-45 years olds living in the center of the biggest cities), explore new ways to communicate, and generate additional sales. 

My Role: Digital Creative & Art Director

Team: Victor Hagström, Art Director

          Jacqueline Grünthal, Strategist

          Amelie Farmer, Digital Creator

          Julia Elfgren, Copywriter

          Dian Martinez Valencia, Public Relations

Solution: see below or visit the renault lumiere website. password: LUMIERE2015