Digital Creative, Designer and Future Lions Winner
Entry to the #renaultbyberghs competition during 2015 in collaboration with Berghs School of Communication and Renault.
Award: Second runner up.
Brief: to develop a special edition of the Renault Clio with a close connection to Renault's brand value "Passion for life". The objective of the launch was to reinforce Clio brand image and attractiveness, broaden the target group (35-45 years olds living in the center of the biggest cities), explore new ways to communicate, and generate additional sales.
My Role: Digital Creative & Art Director
Team: Victor Hagström, Art Director
Jacqueline Grünthal, Strategist
Amelie Farmer, Digital Creator
Julia Elfgren, Copywriter
Dian Martinez Valencia, Public Relations
Solution: see below or visit the renault lumiere website. password: LUMIERE2015